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Milestone Identity

milestone website & brand illustrations

A uniquely approachable and professional website and visual language, that instils confidence and trust between homebuyers and milestone.


2019

Lan Yan (Designer)
Michael Todd (Developer)
Produced at Lemonly

Branding & Identity
Brand Illustrations
Responsive Web Design


Problem

The home-buying experience an be intimidating and overwhelming—milestone’s mission is to educate first-time buyers through this process. After an initial discovery call, it was clear the partners at milestone had a lot of prior experience that made them experts in this industry. It was also clear an the brand needed to properly convey their approachable, friendly personality to their target audience: first-time homebuyers (late 20’s-early 30’s). I worked on developing a unique illustration style, refining the original branding, and designing a new website that clearly explains milestone’s services.

Typography & Colours

Playfair Display and Roboto Sans were paired to allow a balance between a playful and professional style. Some of their blog content is robust and practical, while most of their social posts are simple and inspiring.

The original brand colours lean towards a luxurious look, with golds, dark greys, and purple. A new, secondary palette was introduced to bring a welcoming tone and to compliment the original colours.

Illustrations

The illustrations encourage a sense of maturity, patience, and contemplation, rather than false ideas of spontaneity or short-term gain. All characters capture a moment during the home-buying process, such as partners discussing choices or researching smart options.

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The illustrations encourage a sense of maturity, patience, and contemplation, rather than false ideas of spontaneity or short-term gain.

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Website

The approach for the website’s layout was to keep it simple and sustainable. The client planned on adding more content down the road, so the design had to accommodate for this flexibility. Some custom parts of the site include a walkthrough of the home-buying process and an embedded interactive. The final website is fully responsive and built to grow with milestone.